WELCOME TO SITRICK AND COMPANY
Sitrick And Company is widely regarded as one of the top strategic communications firms in the United States. The New York Times called us “The City’s Most Prominent Crisis Management Firm.” Speaking of our founder and Chairman, the Editor of Los Angeles Magazine said, “Sitrick is a pure product of the 24-hour news cycle, of a culture dominated and defined by newspapers, magazines, TV, radio, the Internet of the never-ending noise streaming into our lives. Beyond his aggressiveness, beyond his toughness, what distinguishes Sitrick is his ability to play the media to his client’s advantage.” The story goes on to say, “Over the past 15 years, the crisis management public relations firm of Sitrick And Company has shaped some of the nation’s most important news stories.”
Sitrick And Company focuses on corporate, financial, transactional and crisis communications. While the firm has a substantial practice in each of these areas, it is best known for its work in sensitive, make-or-break situations. The firm is a leader in crisis management of all types, including litigation support, mergers and acquisitions, corporate governance and in-and-out of court restructurings. (We have done more than 300 Chapter 11s over the past 21 years.) Clients include public and private companies – from those in the Fortune 100 to start-ups — as well as government agencies and high-profile individuals.
Unlike most firms that break out their media practices separately, Sitrick And Company understands that the media – both traditional and digital — can impact virtually every assignment with which it is involved and thus integrates its media specialists in every matter where media is a key factor. Its staff includes executives with both corporate and media experience, including former senior executives of Fortune 500 companies and editors and reporters from such news organizations as The Wall Street Journal, The New York Times (in the US and Asia), Bloomberg News (in the US and Europe), Los Angeles Times, The South China Morning News, and NBC and CBS Television news. Senior executives also include a retired three star general from the United States Army and a former litigation attorney from one of Los Angeles’ leading litigation firms.
While the firm, as noted above, is known for its placement and shaping of some of the nation’s most important news stories, giving it access to the media that few firms can rival, perhaps even more telling are those that never make the newspapers or the evening news where Sitrick And Company achieved the much more difficult task of keeping clients out of the news.