About Sitrick And Company

Consistently Ranked Among the Nation's Top Strategic Communications Firms

Sitrick And Company is not a traditional public relations firm. Our practice has a specialized focus. Although we are best known for our work in crises and other sensitive situations, we have an extensive and successful practice in corporate, financial, transactional and crisis communications, as well as reputation management. Over the past 36 years, we have provided counsel and services to help launch companies, support or defend against litigation, combat short-sellers, deal with data breaches and a myriad of other events that affected or could affect our clients’ business value, market value and overall reputation. We have offices in Los Angeles, New York, and Washington, D.C.

OUR WORK

Our clients include and have included both large and small companies – publicly and privately held – as well as universities and colleges, a number of government agencies and high-profile individuals in the business, sports and entertainment industries, as well as government officials. A list of current and former clients for which our work has been public is available here.

Matters with which we have been involved span the spectrum. They include reputation management, mergers and acquisitions, data breaches, financial restatements and litigation support of all kinds: intellectual property matters, allegations of stock manipulation, wrongful termination, claims involving contract disputes, allegations of fraud and fraudulent inducement, wrongful death claims, allegations of illegal drug use and a variety of other white-collar crimes, criminal and civil cases against companies and their executives for such things as price fixing, insurance fraud, options backdating and antitrust violations, race and gender discrimination, sexual harassment and racism. We have done extensive work combating short sellers, handling product recalls, extremely sensitive environmental matters, racketeering cases, executive departures either through termination or otherwise, professional, college and high school sports issues, family disputes, and high-profile divorces.  We have also developed and implemented communications strategy for approximately 500 in and out of court restructurings.

We have developed and implemented the communications for the launch of new firms, including one investment management firm that today has more than $200 billion in assets under management. Work we have done to align perception with reality after attacks by short sellers contributed to one client doubling its market capitalization in less than two years and doubling it again two years later. Another saw its shareholders realize approximately 50-times their return over the years, with the companies ultimately being split and sold for close to $10 billion.

And then there is the issue of digital media, social media and blogs, website design and management, where, quite frankly, we believe the results we have achieved for our clients are unsurpassed. We have used the internet not only in litigation, but in proxy contests on both offense and defense. The team has orchestrated such high-profile campaigns as the withhold vote effort launched by Roy Disney against Michael Eisner, then the head of the Walt Disney Company, and the defense of Patricia Dunn, former chair of HP, who was indicted for allegedly spying on her board. All charges were dropped. In a profile of Mike Sitrick, The Columbia Journalism Review wrote: “Sitrick was using the internet and social networks to stoke distrust in the media when Donald Trump was still hosting WrestleMania.”

All of our people are broadly experienced professionals, most with both media and senior-level corporate experience. Sitrick And Company’s executives have served as officers, directors, managers and Board Members of both private and publicly-traded companies. Its professional staff includes executives with both corporate and media experience, including former senior executives of Fortune 500 companies and editors and reporters from such news organizations as The Wall Street Journal, Dow Jones News Service, The New York Times, Bloomberg News, Los Angeles Times, Forbes, The New York Post and Women’s Wear Daily. Senior executives also include a retired US Army three-star general and a former litigator from one of Los Angeles’ leading law firms.

Newsroom

Photo of Mike Sitrick standing with arms crossed on black background

Founder, Chairman and CEO

Michael S. Sitrick

Michael Sitrick is the founder, Chairman and Chief Executive Officer of Sitrick And Company, an internationally recognized expert in the strategic use of communications.

The Podcast

Check out 'The Intersection'. A podcast brought to you by Sitrick And Company.

Michael Sitrick and Sallie Hofmeister speak with America’s great legal minds about the behind-the-scenes media strategies of some of the world’s highest-stakes legal cases.

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