Jeffrey Lloyd, Ph. D.
Jeffrey Lloyd has been with Sitrick And Company for 19 years, spending the last six as the Managing Director for the firm’s New York office. At Sitrick, Dr. Lloyd has participated in virtually every kind of assignment that the firm has undertaken, from providing strategic media counsel on high profile Chapter 11 assignments (Global Crossing, XO Communications) to developing and implementing communications strategies for companies and individuals that have “challenging” stories to communicate to advising on technology, privacy, security and criminal matters. Drawing upon his background in the mutual fund industry, which includes having received Series 7 (“Registered Representative”) and Series 24 (“Principal”) NASD licenses, Dr. Lloyd established and has led the firm’s investor relations practice area, working closely with companies that are undergoing financial crises, including restatements, executive resignations, proxy contests and other material events that are likely to have a significant impact on the company’s market value. Dr. Lloyd has an MBA and a Ph.D. in Marketing from UCLA. He also served on the faculty at California State University, Northridge, where he taught undergraduate and graduate classes in business strategy, consumer behavior and marketing. He is fluent in Spanish, dating to his time spent as a Peace Corps Volunteer in Chile.