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Sallie Hofmeister

phone: 310.788.2850
email: sallie_hofmeister@sitrick.com
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Sallie Hofmeister joined the firm after more than two decades in daily newspaper journalism, serving as a business editor in New York for the New York Times and as a reporter and editor at the Los Angeles Times. An assistant managing editor of the Los Angeles Times until mid-2012, Ms. Hofmeister oversaw arts and entertainment coverage, including an expansion of the paper’s digital presence through video segments, live chats, YouTube channels, Twitter accounts and TV programming. As a reporter at the Los Angeles Times for 11 years, she covered the television business, the media consolidation of the 90s, the big personalities who dominated the industry and the early stages of the convergence of entertainment and technology. She was part of a team that was a finalist for spot news reporting in the 1997 Pulitzer Prizes. She became an editor in 2006, and after running entertainment and technology coverage for the Business section, including award-winning stories about the Hollywood writer’s strike, she was named the paper’s first female business editor, overseeing coverage of the real estate collapse and the financial crisis of 2008. A native of upstate New York, she has a Bachelor of Science degree in journalism from Kansas State University.