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Seth Faison

Seth Faison heads the New York office of Sitrick And Company. He specializes in crisis management consulting and media strategy in complex financial and legal matters. Mr. Faison has advised many clients facing challenging circumstances, working closely with legal counsel on issues that range from the Madoff affair to federal investigations to unexpected executive transitions. A 10-year veteran of The New York Times, Mr. Faison covered Wall Street, legal affairs and Asian Organized Crime in New York City. He won a Pulitzer Prize as a member of the team that covered the bombing of the World Trade Center in 1993. He went on to serve as the newspaper’s Shanghai Bureau Chief for five years, covering the dynamic growth of China’s economy, politics and culture. Born and raised in New York City, Mr. Faison originally went to China and attained fluency in Mandarin before he began his journalism career in Hong Kong and Beijing, where he covered the Tiananmen Square student uprising in 1989. He left daily journalism to write a book, “South of the Clouds: Exploring the Hidden Realms of China.” He joined Sitrick and Company in Los Angeles in 2006, and moved to the New York office in 2007.