What A Celebrity Wizard Of Spin Can Teach You About Shaping Your Own Story
BY CAMILLE SWEENEY AND JOSH GOSFIELD
Maintaining a positive public image is hard work for any person or company–but it’s easier if you understand how to get out in front of the media. L.A.’s foremost PR rep to the stars Mike Sitrick reveals a few gems from his bag of tricks.
Everyone understands the importance of shaping …
The Education of Papa John
How America’s most famous pizza guy got schooled on the hazards of politics and media.
By James Bandler with Doris Burke
As the wrought-iron gate swings shut behind us, John Schnatter, founder and CEO of his namesake Papa John’s International, eases his Cadillac Escalade up the cobblestone driveway to his estate just outside Louisville.
“Whoa!” I exclaim. “You …
Hostess Speaks: Why Its Executives Deserve Bonuses
By Susan Adams
After I published a story yesterday critical of Hostess Brands’ request that a bankruptcy judge grant approval for $1.8 million in executive bonuses to be paid by the insolvent company, Judge Robert Drain approved the plan and I heard from a Hostess spokesman, Lance Ignon of the public relations firm Sitrick And Company. …
O’Dwyer’s PR News: “Sitrick Stands For Forstmann”
By Kevin McCauley
Sitrick and Company’s Michael Sitrick is spokesperson for IMG Worldwide chairman Ted Forstmann, target of a lawsuit that claims he bet more than $600K from 2004-07 on NCAA basketball tournament games that were coached by clients of the big agent/sports programming shop.
The crisis PR pro told the Dec. 1 New York Times that …
NY Times: Sitrick And Company Leads Cork Campaign
By Stuart Elliott
The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist.
Actually, “twist” might be the wrong word, because the campaign seeks to encourage wineries to use cork stoppers rather than aluminum twist-off caps or stoppers made of plastic and other synthetic materials. The campaign includes advertising, …