Image
11.8.16

Meet the famous guru who’s helping a growing number of startups battle bad press

Posted 11/08/2016 by Connie Loizos To land a press interview with Brogan Bambrogan, the former CTO of the transportation startup Hyperloop, who is now suing the company over breach of fiduciary duty, you must first receive the blessing of Sitrick & Company, a 28-year-old, L.A.-based public relations firm whose other clients have included the wearable tech company Jawbone, […]

TAGS:
10.21.13

Meet Michael Sitrick: The ‘fixer’ you call when your reputation is on the line

Michael Sitrick is OK with the title of spinmeister. That is what he does, after all — though he sees it a bit differently than most people. “You can give me a set of facts and I can write you four stories from the most negative to the most positive without changing a single fact,” […]

TAGS:
3.25.13

What A Celebrity Wizard Of Spin Can Teach You About Shaping Your Own Story

BY CAMILLE SWEENEY AND JOSH GOSFIELD Maintaining a positive public image is hard work for any person or company–but it’s easier if you understand how to get out in front of the media. L.A.’s foremost PR rep to the stars Mike Sitrick reveals a few gems from his bag of tricks. Everyone understands the importance […]

TAGS:
3.5.13

The Education of Papa John

How America’s most famous pizza guy got schooled on the hazards of politics and media. By James Bandler with Doris Burke “Like more than one figure caught in a media cyclone, Schnatter turned to one of the most accomplished practitioners of the dark arts of public relations. He and the Svengali began plotting a counter-attack…The […]

TAGS:
3.5.13

Hostess Speaks: Why Its Executives Deserve Bonuses

By Susan Adams After I published a story yesterday critical of Hostess Brands’ request that a bankruptcy judge grant approval for $1.8 million in executive bonuses to be paid by the insolvent company, Judge Robert Drain approved the plan and I heard from a Hostess spokesman, Lance Ignon of the public relations firm Sitrick And […]

TAGS: