NY Times: “Ads Urge Wineries to Stick a Cork in It”
By Stuart Elliott
The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist.
Actually, “twist” might be the wrong word, because the campaign seeks to encourage wineries to use cork stoppers rather than aluminum twist-off caps or stoppers made of plastic and other synthetic materials. The campaign includes advertising, …
Sitrick And Company Sets Record Straight on Jeremiah Masoli
From Sports Illustrated: “The untold story behind Jeremiah Masoli’s past, downfall at Oregon”
“Glenn Bunting would also like you to believe that Jeremiah Masoli isn’t a thug. Formerly an investigative reporter for the Los Angeles Times, where he spent 22 years, Bunting is currently managing director of Sitrick & Company, a crisis management firm. Sitrick’s San …
Managing Director Glenn Bunting on Apple’s iPod Woes
Managing Director Glenn Bunting told the Xinhua news agency: “The Consumer Report recommendation is a clear line in the sand. Presumably, (Apple was) aware that this was coming out and it would have been better to have done something about it before it did.”
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Maya Pogoda and Sandra Sternberg: “Communications and the 363 Sale Process”
From the Daily Bankruptcy Review
As the economy continues to throttle more and more
financially borderline corporations, troubled companies
and their advisers are increasingly turning to what is
known as the “363 sale” to engineer their way out of
bankruptcy and liquidation. General Motors did it;
Chrysler did it; the Chicago Cubs did. Companies as
diverse as publisher Freedom Communications and
government information …
Glenn Bunting on Sea World’s Response to Orca Trainer Death
From the Associated Press
Marketing and public relations experts say what the company does in coming days will be key to preserving its image.
Glenn Bunting, managing director for the Los Angeles-based crisis management firm Sitrick and Co. said SeaWorld needs to respond promptly and proactively.
“They need to review every safety precaution,” he said. “They need to …