“On the line” — Mike Sitrick profile in Los Angeles Business Journal
Since starting his crisis management firm in 1989,Mike Sitrick has handled media relations for more than 300 bankruptcy cases, including such spectacular meltdowns as Orange County’s and Global Crossing’s. Sitrick also has helped scandal-plagued organizations navigate controversies, including those that hit the Catholic Archdiocese of Los Angeles and the Getty Foundation. On the high-profile personality …
“Call Mike Sitrick” From Los Angeles Magazine
Fled the scene of an accident? At war with Page Six? Taking on the most powerful man in Hollywood? Addicted to painkillers? Accused of molesting children? Call Mike Sitrick. That’s what Halle Berry, Ron Burkle, Roy Disney, Rush Limbaugh, and the Catholic archdiocese did. He plays the media better than anybody.
Although the bulk of his …
“Out for Blood? Who You Gonna Call?” From BusinessWeek
Julie Roehm’s legal and public-relations strategy may seem hyperaggressive. Besides suing Wal-Mart for wrongful termination, the former marketing star has accused its top officers of violating the company’s conflict-of-interest rules. Now Roehm has hired Michael Sitrick, whose Los Angeles public-relations firm is known for going atomic on opponents, using “truth squads” (which dig up alleged …
“Firestopper” From The Daily Deal
American corporations today are in crisis, with many companies facing a fusillade of charges and public faith in business leaders sinking to its lowest levels since the Great Depression. Enter the fine art of “crisis communications,” in which public relations pros tend to the interests and reputations of clients facing scrutiny from the media, shareholders …
“Truth Saying in Bankruptcy” From CEO Magazine
Michael Sitrick, founder and chairman of Sitrick & Co., a Los Angeles crisis management firm, has counseled CEOS in more than 150 bankruptcies since 1989, including Purina Mills’ and Burlington Industries’.