“Gotcha!” from Forbes

By preempting 20/20 on the Internet, p.r. man Mike Sitrick didn’t just get better spin for his client. He took the war against the media into a new dimension.


“Sitrick: the PR godfather with a typewriter” from PR Week

Tough as a trial lawyer, the CEO of Sitrick & Company takes no prisoners when it comes to winning journalists to his clients’ agendas. (Click image to read full story.)


“California public relations guru has something to teach reporters” from Rocky Mountain News

If anyone understands the media, it’s author Michael Sitrick, aka the Wizard of Spin, or The Spinmeister. His Los Angeles public relations agency, Sitrick and Co. Inc., helped Orange county, Calif., navigate through its bankruptcy storm. When Food Lion Inc. took ABC to court over a negative investigative story, Sitrick helped the grocery chain battle […]


“The spin doctor will see you now” from Las Vegas Sun

You could call Michael Sitrick a master of disaster. But rather than wreaking havoc, the public relations wizard from Los Angeles often works in disaster’s wake to redirect any resulting negative information before — or shortly after — media bloodhounds get their paws on it. “What a spin doctor does,” Sitrick writes in his recently […]


“Food Lion PR turnaround a textbook case” from Charlotte Business Journal

To make its case against Capital Cities/ABC Inc. in the public’s eye as much as in court, Food Lion Stores Inc. created a communications juggernaut for its six-week trial against the network, even hiring a Los Angeles public relations agency that has worked with such high-profile clients as Kim Bassinger. The use of Sitrick & […]