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3.25.13

What A Celebrity Wizard Of Spin Can Teach You About Shaping Your Own Story

BY CAMILLE SWEENEY AND JOSH GOSFIELD Maintaining a positive public image is hard work for any person or company–but it’s easier if you understand how to get out in front of the media. L.A.’s foremost PR rep to the stars Mike Sitrick reveals a few gems from his bag of tricks. Everyone understands the importance […]

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3.5.13

The Education of Papa John

How America’s most famous pizza guy got schooled on the hazards of politics and media. By James Bandler with Doris Burke “Like more than one figure caught in a media cyclone, Schnatter turned to one of the most accomplished practitioners of the dark arts of public relations. He and the Svengali began plotting a counter-attack…The […]

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3.5.13

Hostess Speaks: Why Its Executives Deserve Bonuses

By Susan Adams After I published a story yesterday critical of Hostess Brands’ request that a bankruptcy judge grant approval for $1.8 million in executive bonuses to be paid by the insolvent company, Judge Robert Drain approved the plan and I heard from a Hostess spokesman, Lance Ignon of the public relations firm Sitrick And […]

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1.19.11

2010 Holmes Report Agency Report Card

“Sitrick has earned the gratitude of clients and the (sometimes grudging) respect of reporters by approaching public relations challenges in much the same way a lawyer approaches a trial: the firm does its due diligence, researches the client and the issue, develops a strategy and then presents its case to the target audience the way […]

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1.15.11

O’Dwyer’s PR News: “Sitrick Backs China Green Amid SEC Inquiry”

China-based fertilizer producer which lists shares in the U.S. hires Sitrick and Company as it faces SEC probe, questions about its financials. Read the full story (subscription required).

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