3.25.02

“In a Crisis, It Was a ‘Beautiful’ Job” From Los Angeles Times

LAT2002

This is the first Oscar winner with its own crisis PR manager, the inveterate Sitrick and Co. The firm, whose other clients have included Orange County in the middle of its bankruptcy, Enron wannabe Global Crossing and Paula Poundstone, wasn’t brought on to squelch tales of Russell Crowe’s sex life or hide evidence of discontent on the set, but to inoculate the film from a far graver adversary: the truth.

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