7.24.02

“Firestopper” From The Daily Deal

Crisis communciations' top practitioner is Michael Sitrick. As founder, chairman and CEO of Sitrick and Co. Inc., in Los Angeles, he’s made a specialty of doing damage control for a range of top executives, celebrities and even the Catholic Church.

American corporations today are in crisis, with many companies facing a fusillade of charges and public faith in business leaders sinking to its lowest levels since the Great Depression. Enter the fine art of “crisis communications,” in which public relations pros tend to the interests and reputations of clients facing scrutiny from the media, shareholders or other quarters.

Perhaps the field’s top practitioner is Michael Sitrick. As founder, chairman and CEO of Sitrick and Co. Inc., in Los Angeles, he’s made a specialty of doing damage control for a range of top executives, celebrities and even the Catholic Church.

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