20 Mar 2005 Agency Report Card
Sitrick & Company approaches a public relations challenge in much the same way a lawyer approaches a trial: it does its due diligence, researches the client and the issue, develops a strategy and then presents its case to the target audience the way a lawyer presents his or her case to a judge or jury. That means providing as much concrete evidence as possible to support the client’s argument to convince the “jury” (in this case, either the media or a client’s key constituents). It’s an approach well-suited to Sitrick’s areas of expertise, which typically find the firm working with corporations or individuals who are “on trial” in the court of public opinion.
