Michael Vick ‘Villain to Hero Playbook’ …Revealed
If you were considered the #1 villain in America … a dog fighting, law breaking bad guy … would you pay $111K for an image makeover?...
16 August, 2013
Skittles, Trayvon Martin and Corporate Responsibility
They’ve made an assessment that anything they say could be taken out of context…and be blown up in the news,” said Michael Sitrick, a nationally renowned crisis PR specialist whose Sitrick & Co. has represented beleaguered clients as diverse as singer Chris Brown and insurance giant AIG....
29 July, 2013
What A Celebrity Wizard Of Spin Can Teach You About Shaping Your Own Story
Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick, who the Los Angeles Times has called “The Wizard of Spin.”...
25 March, 2013
The Education of Papa John
Sitrick cleans up the messes of celebrities, companies and others, and he’s a strategist not adverse to treating PR as combat....
05 March, 2013
2010 Holmes Report Agency Report Card
Sitrick has earned the gratitude of clients and the (sometimes grudging) respect of reporters by approaching public relations challenges in much the same way a lawyer approaches a trial....
19 January, 2011
O’Dwyer’s PR News: “Sitrick Backs China Green Amid SEC Inquiry”
China-based fertilizer producer which lists shares in the U.S. hires Sitrick and Company as it faces SEC probe, questions about its financials. Read the full story (subscription required)....
15 January, 2011
Sitrick and Company’s Jim Bates on Facebook Founder’s Image
"One of the things he's done is he's made a conscious move to not let somebody else define who he is, but to go out and sort of let people know who he is," said Jim Bates, of the crisis communications firm Sitrick and Company....
18 December, 2010
O’Dwyer’s PR News: “Sitrick Stands For Forstmann”
Sitrick and Company's Michael Sitrick is spokesperson for IMG Worldwide chairman Ted Forstmann, target of a lawsuit that claims he bet more than $600K from 2004-07 on NCAA basketball tournament games that were coached by clients of the big agent/sports programming shop....
01 December, 2010
NY Times: Sitrick And Company Leads Cork Campaign
The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist. The campaign is being handled by the Los Angeles, New York and San Francisco offices of Sitrick & Company....
07 September, 2010
O’DWYER’S PR NEWS: “HURD CALLS ON SITRICK”
By Greg Hazley - O'Dwyer's Deposed H-P CEO Mark Hurd has hired Sitrick & Co. for PR counsel as he navigates the aftermath of his forced resignation from the Silicon Valley giant. Hurd’s departure was announced by H-P on Aug. 6 following an investigation of a claim of sexual harassment...
11 August, 2010