Not many firms can boast a client roster so rich and varied that it includes Rush Limbaugh and Eminem, Roy Disney and Marvin Davis, but Sitrick & Company is unique, the number one choice of celebrities in crisis and for high-profile corporate leaders with an urgent need to...
American corporations today are in crisis, with many companies facing a fusillade of charged and public faith in business leaders sinking to its lowest levels since the Great Depression. Enter the fine art of “crisis communications,” in which public relations pros tend to the interests and reputation of...
After months of headlines about abusive priests, the Catholic Archdiocese of Los Angeles has engaged Sitrick & Co., a prominent and expensive public relations firm specializing in high-profile clients with big troubles....
Michael Sitrick, founder and chairman of Sitrick & Co., a Los Angeles crisis management firm, has counseled CEOS in more than 150 bankruptcies since 1989, including Purina Mills' and Burlington Industries'....
Ten years from now, it will be hard to know what will be more memorable, "A Beautiful Mind" the movie or "A Beautiful Mind" the Oscar campaign, a watershed moment in the ongoing battle between historians and Hollywood over the custody of our shared heritage. ...
How did media depictions of ex-Los Alamos scientist Wen Ho Lee change so quickly from suspected Chinese spy to sympathetic victim of a bumbling government smear? Hardball Los Angeles flack Michael Sitrick (FORBES, Nov. 15 1999) takes some of the credit....
By preempting 20/20 on the Internet, p.r. man Mike Sitrick didn't just get better spin for his client. He took the war against the media into a new dimension. Read the original story here....
Tough as a trial lawyer, the CEO of Sitrick & Company takes no prisoners when it comes to winning journalists to his clients’ agendas....
If anyone understands the media, it’s author Michael Sitrick, aka the Wizard of Spin, or The Spinmeister....
You could call Michael Sitrick a master of disaster. But rather than wreaking havoc, the public relations wizard from Los Angeles often works in disaster's wake to redirect any resulting negative information before -- or shortly after -- media bloodhounds get their paws on it....