SPIN DOCTOR
He’s been dubbed a “$400-an-hour fireman,” an “image rescuer” and a “Green Beret of PR,” but to celebrities with an image crisis, Michael Sitrick is a reputation savior....
01 March, 1998
“Food Lion PR turnaround a textbook case” from Charlotte Business Journal
To make its case against Capital Cities/ABC Inc. in the public's eye as much as in court, Food Lion Stores Inc. created a communications juggernaut for its six-week trial against the network, even hiring a Los Angeles public relations agency that has worked with such high-profile clients as...
31 January, 1997
“The Wizard of Spin” From Los Angeles Times
Michael S. Sitrick was more than willing to try to orchestrate this story. After all, it's what he does. Within hours of hearing that an article about his pricey public relations firm was in the works, Sitrick was on the telephone lining up satisfied clients to sing his praises....
16 July, 1995