CU Buffs look to restore image ‘damaged’ over last 10 years

BOULDER DAILY CAMERA – CU Buffs look to restore image ‘damaged’ over last 10 years By Sarah Kuta | August 23, 2013 When Mateo Martinez wears University of Colorado gear out in public, people laugh at him. The 2005 CU graduate tries to defend the school by talking about the basketball teams’ recent successes, but it’s no […]

Mike Sitrick’s 10 Rules of Engagement to Fix Any Scandal

TOWNHALL – Mike Sitrick’s 10 Rules of Engagement to Fix Any Scandal – By Michael Sitrick  | Jun 06, 2018 If you don’t tell your story, someone else will tell it for you. Even the richest and most famous people and the largest corporate behemoths, however impervious to attack they may seem, can be crushed. […]

Here’s my advice to President Trump after ‘Fire and Fury’: Crisis management expert

CNBC – Here’s my advice to President Trump after ‘Fire and Fury’: Crisis management expert By CNBC | January 10, 2018 Michael Sitrick, Sitrick & Co. chairman & CEO and “The Fixer” author, discusses President Trump’s handling of the accusations in Michael Wolff’s “Fire and Fury” book. Watch Video East COAST 1.800.288.8809 EMAIL SITRICK WEST […]

“The spin doctor will see you now” from Las Vegas Sun

“The spin doctor will see you now” from Las Vegas Sun By Lisa FergusonJune 07, 1998 You could call Michael Sitrick a master of disaster. But rather than wreaking havoc, the public relations wizard from Los Angeles often works in disaster’s wake to redirect any resulting negative information before — or shortly after — media […]