“Sitrick: the PR godfather with a typewriter” from PR Week
“Sitrick: the PR godfather with a typewriter” from PR Week By PR WeekOctober 11, 1999 Tough as a trial lawyer, the CEO of Sitrick & Company takes no prisoners when it comes to winning journalists to his clients’ agendas. Adam Leyland has a face-to-face with this most aggressive pro. It’s not the Armani suits or […]
“California public relations guru has something to teach reporters”
“California public relations guru has something to teach reporters” from Rocky Mountain News By Dina BunnSeptember 06, 1998 If anyone understands the media, it’s author Michael Sitrick, aka the Wizard of Spin, or The Spinmeister. His Los Angeles public relations agency, Sitrick and Co. Inc., helped Orange county, Calif., navigate through its bankruptcy storm. When […]
