FAQ – SITRICK AND COMPANY

Frequently Asked Questions

In times of uncertainty, clarity is essential. Our FAQ section provides straightforward answers about our crisis management services, communication strategies, and response approach.

What is Sitrick And Company, and what services do you offer?

Sitrick And Company is a strategic communications consultancy that functions as a specialist PR agency and crisis management firm. Since 1989, our team has advised clients on reputational emergencies, litigation communication, corporate communication, and long-term reputation management.

Why choose Sitrick And Company as your crisis management firm?

When the stakes are highest, experience matters. The New York Times called Sitrick “the city’s most prominent crisis management firm” for good reason. Our advisers include former top journalists and corporate leaders who combine discretion with decisive action, delivering results that protect both reputation and enterprise value.

Does Sitrick And Company handle healthcare or FDA investigations?

Yes. We counsel biotechnology and pharmaceutical clients during FDA recalls, clinical trial setbacks, and other regulated matters. Our advisors coordinate messaging with legal and scientific teams so that communications remain accurate, timely, and compliant.

How do you manage environmental or ESG incidents, such as an energy pipeline leak?

Environmental crises demand transparent dialogue with regulators, investors, and affected communities. Sitrick develops response plans, crafts public statements, and prepares spokespeople so that the organisation addresses the issue responsibly while protecting long-term credibility.

Can Sitrick And Company support corporate communication in a crisis?

Absolutely. Many Fortune 500 boards have retained us during restructurings, shareholder disputes, and leadership transitions. Our professionals include former senior executives who understand complex stakeholder landscapes and can align communication with legal and financial advisers.

Where are Sitrick And Company's offices located, and can you assist clients all across the US?

Sitrick And Company was founded in Los Angeles and maintains additional offices in New York and Washington, DC. Our consultants operate as one integrated team, serving clients nationwide and internationally.

Do you operate in other regions besides the US?

Yes. Sitrick operates worldwide and maintains an Asia Pacific practice that has directed cross-border responses for more than thirty years. We partner with local media and legal specialists in various locations globally to ensure culturally informed strategies throughout the region.

How do you address digital crises such as data breaches or online reputation attacks?

Our digital response team combines technical knowledge with real-time media strategy. We investigate breaches, correct misinformation, and deploy coordinated messaging across news outlets and social platforms to contain reputational damage and restore trust.

What is litigation communication support, and how can it help during a construction lawsuit?

Litigation communication protects reputation while legal counsel fights the case. Sitrick crafts accurate public statements, manages media inquiries, and monitors coverage for consistency with legal objectives. We have supported clients in intellectual property disputes, financial fraud actions, and construction litigation, always working hand in hand with attorneys.

How can a crisis management firm help during an SEC investigation or securities litigation?

Sitrick And Company works hand in hand with legal counsel when a company faces SEC inquiries, shareholder lawsuits, or other securities litigation. Our team prepares messaging for regulators, investors, and financial media while ensuring all statements align with legal strategy. We also help leadership address employee and customer concerns so that business operations stay steady during the investigation.

Can Sitrick And Company guide a non-profit organisation through a compliance crisis?

Yes. When charities or NGOs confront donor-fund inquiries, governance lapses, or political scrutiny, our strategic communications consultancy crafts transparent messaging that protects mission integrity and donor trust. We coordinate communications with outside counsel and auditors, manage press questions, and assist boards in restoring confidence quickly.

What does a PR agency do in an intellectual property dispute for a technology company?

Intellectual-property battles can threaten brand value as much as core code or patents. Sitrick And Company develops clear public statements, educates reporters on complex technical issues, and counters misinformation. Working alongside patent attorneys, we ensure that external communications support courtroom arguments without revealing sensitive IP details.

Which industries does Sitrick And Company serve?

Our client list spans entertainment, media, sports, energy, healthcare, technology, finance, real estate, infrastructure, non-profit, and more. We apply the same disciplined crisis methodology to every sector.

What is the first step once we engage Sitrick And Company?

We start with a rapid discovery session to align on facts, legal considerations, and decision makers. From there, we draft an initial holding statement, stakeholder map, and action timetable.

Is our engagement with Sitrick And Company confidential?

Yes. Confidentiality is central to our work. All staff sign strict non-disclosure agreements, and sensitive documents are stored on secure, encrypted systems. We never reference a client publicly without explicit permission.

Does Sitrick And Company guarantee media coverage?

We guarantee best-in-class strategy, speed, and advocacy, but no firm can ethically promise specific headlines. Our goal is to shape accurate narratives and minimise reputational risk.

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