Frequently Asked Questions
In times of uncertainty, clarity is essential. Our FAQ section provides straightforward answers about our crisis management services, communication strategies, and response approach.
What is Sitrick And Company, and what services do you offer?
Sitrick And Company is a strategic communications firm that concentrates in corporate, financial, transactional, reputation and crisis management. Since 1989, our team has advised well over 1,000 clients on reputational emergencies, litigation communications, corporate communication, crises of every type imaginable and reputation management.
Why choose Sitrick And Company as your crisis management firm?
When the stakes are highest, experience matters. The New York Times called Sitrick “the city’s most prominent crisis management firm” for good reason. Our professionals include former top journalists, senior corporate executives and former Board Members of publicly traded companies who combine discretion with decisive action, delivering results that protect both reputation and enterprise value.
Does Sitrick And Company handle healthcare or FDA investigations?
Yes. We have counseled biotechnology and pharmaceutical clients during clinical trials, FDA recalls and other. One of our biotech clients had its market cap driven down to under $100 million and its clinical trial put at risk. Working with its CEO, our chairman was able to stop the short attacks, change the narrative and after going on the Boards of the company, which had split, the two companies were sold for more than $9 billion. Our advisors coordinate messaging with management, legal and scientific teams so that communications remain accurate, timely, compliant, and effective.
How do you manage environmental or ESG incidents, such as Superfund Hazardous Waste, Oil Spills or Lead Acid Contamination?
We have handled a wide variety of environmental crises. Each case is different and requires close coordination with attorneys, management, and environmental experts. Before one can develop a plan or even a response, one must get the facts. Once we have the facts, working with management and attorneys Sitrick develops a strategic communications plan that identifies key audiences and includes statements for key audience members (including the media) and a broader response plan.
Can Sitrick And Company support corporate communication in a crisis?
We have been doing that for more than 37 years for big and small companies and organizations on a wide variety of issues and matters. In some cases, we serve as an extension of the internal communications team. In other instances, we are asked to take the lead. Hundreds of companies have retained us to assist them in acquisitions, divestitures, litigation of all sorts, restructurings, shareholder disputes, and leadership transitions. Our professionals include former senior executives and board members who understand complex stakeholder landscapes and can align communication with legal and financial advisers.
Where are Sitrick And Company's offices located, and can you assist clients all across the US?
Sitrick And Company was founded in Los Angeles and maintains additional offices in New York and Washington, DC. Our consultants operate as one integrated team, serving clients nationwide and internationally.
Do you operate in other regions besides the US?
Yes. Sitrick operates worldwide and maintains an Asia Pacific practice that has directed cross-border responses for more than thirty years. We partner with local media and legal specialists in various locations globally to ensure culturally informed strategies throughout the region.
How do you address digital crises such as data breaches or online reputation attacks?
Our digital response team combines technical knowledge with real-time media strategy. We investigate breaches, correct misinformation on all platforms – including Wikipedia — and deploy coordinated messaging across news outlets and social platforms to contain reputational damage and restore trust.
What is litigation communication support, and how can it help during a construction lawsuit?
Litigation support can be used both in offense and defense, protecting a company’s reputation and even encouraging the defendant to settle. In a number of cases, after extensive coverage of the lawsuit by the media, defendants have settled less than a week after the lawsuit was filed. Working with management and the attorneys, Sitrick develops and implements a strategy which includes communications to key constituents, including the media, as well as crafting public statements, managing media inquiries, and monitoring coverage. We have supported clients in nearly every type of litigation there is, including intellectual property disputes, financial fraud actions, and construction.
How can a crisis management firm help during an SEC investigation or securities litigation?
Sitrick And Company works hand in hand with legal counsel when a company faces SEC inquiries, shareholder lawsuits, or other securities litigation, it is important to note that the lawyers are the field marshals. Working with management, our team develops the strategy and prepares messaging for key constituents including the media, regulators, employees, and investors.
Can Sitrick And Company guide a non-profit organization through a compliance crisis?
Again, we have advised scores of non-profits in the 37 years since Mike founded the firm. When charities or NGOs confront employee or donor lawsuits, donor-fund inquiries, governance lapses, political scrutiny, or some other type of crisis, working with legal counsel and management our strategic communications professionals develop and implement a plan that addresses the situation while protecting mission integrity and donor trust.Again, we have advised scores of non-profits in the 37 years since Mike founded the firm. When charities or NGOs confront employee or donor lawsuits, donor-fund inquiries, governance lapses, political scrutiny, or some other type of crisis, working with legal counsel and management our strategic communications professionals develop and implement a plan that addresses the situation while protecting mission integrity and donor trust.
What does a PR agency do in an intellectual property dispute for a technology company?
Intellectual property battles, like other lawsuits, can threaten brand value and even the survival of a company. We have handled litigation support for many organizations and individuals in the U.S. and in other parts of the world. We have worked on both the plaintiff and defense side. Sitrick And Company develops and implements a litigation support strategy and plan which includes a media strategy and a communications plan for other key constituents. Working alongside patent attorneys, we ensure that external communications support courtroom arguments without revealing sensitive IP details.
Which industries does Sitrick And Company serve?
The short answer is practically every industry. Our client list spans entertainment, media, sports, energy, healthcare, technology, finance, real estate, infrastructure, non-profit, and more. We apply the same disciplined crisis methodology to every sector.
What is the first step once we engage Sitrick And Company?
We start with a discovery session to make sure we understand the facts, strategy, and goals of our clients.
Is our engagement with Sitrick And Company confidential?
Yes. Confidentiality is central to our work. All staff sign strict non-disclosure agreements, and sensitive documents are stored on secure, encrypted systems. Having said that, of course, as soon as we issue a press release where we are the contact person or call a reporter, it becomes known who we are representing.
Does Sitrick And Company guarantee media coverage?
We can no more guarantee media coverage than your attorney can guarantee she or he will win the litigation for you. But our track record in achieving coverage we believe speaks for itself.
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