If you were considered the #1 villain in America … a dog fighting, law breaking bad guy … would you pay $111K for an image makeover? Michael Vick sure did … and it was the best money he ever spent.

TMZ has obtained court documents from Vick’s bankruptcy case which show the NFL star paid top dollar for an elite crisis management team in the wake of his dog fighting scandal in 2007 … and the documents read like a playbook on how to resurrect a shattered image.

Here’s how Sitrick & Company executed the greatest image makeover in NFL history.