Michael Sitrick: PR Crisis Manager. Street Brawler. Rock God?
PALASADIAN-POST – Michael Sitrick: PR Crisis Manager. Street Brawler. Rock God? By John Harlow | March 08, 2018 As a high-profile master of global crisis management over four decades, Palisadian Michael Sitrick is used to blow back when defending the unpopular. But the rowdy protesters under his office window a few weeks ago was a […]
How Bill Gross’s $200M PIMCO lawsuit helped win PR war
NEW YORK POST – How Bill Gross’s $200M PIMCO lawsuit helped win PR war – By Carleton English | November 18, 2021 Rehabilitating bond guru Bill Gross’ tarnished reputation required an explosively worded, $200 million lawsuit against the company he founded, PR guru Michael Sitrick confesses in his recently released book, “The Fixer.” That lawsuit would be the […]
Michael Vick ‘Villain to Hero Playbook’ …Revealed
TMZ SPORTS – Michael Vick ‘Villain to Hero Playbook’ …Revealed By TMZ | August 16, 2013 If you were considered the #1 villain in America … a dog fighting, law breaking bad guy … would you pay $111K for an image makeover? Michael Vick sure did … and it was the best money he ever […]
What A Celebrity Wizard Of Spin Can Teach You About Shaping Your Own Story
FAST COMPANY – What A Celebrity Wizard Of Spin Can Teach You About Shaping Your Own Story – By Camille Sweeny & Josh Gosfield | March 25, 2013 Maintaining a positive public image is hard work for any person or company–but it’s easier if you understand how to get out in front of the media. […]
Financial Times: “The spin doctor of restructuring”
FINANCIAL TIMES – “The Spin Doctor of Restructuring” By Matthew Garrahan | March 17, 2010 Mike Sitrick was never supposed to work in public relations. As a young man he wanted to be a journalist and worked briefly as a reporter when, in 1969, he found himself in talks with the Chicago Tribune about a […]
“On the line” — Mike Sitrick profile in Los Angeles Business Journal
LOS ANGELES BUSINESS JOURNAL – “On the line” — Mike Sitrick profile in Los Angeles Business Journal By Joel Russell | January 18, 2010 Since starting his crisis management firm in 1989,Mike Sitrick has handled media relations for more than 300 bankruptcy cases, including such spectacular meltdowns as Orange County’s and Global Crossing’s. Sitrick also […]
THE LIST: Michael Sitrick
THE LIST: Michael Sitrick By Los Angeles MagazineDecember 01, 2006 Michael Sitrick, PR Executive Age: 59. Greatest Hits: Rush Limbaugh, Michael Ovitz, Cardinal Roger Mahony. Why him? Sitrick’s Century City firm perfected the field of crisis public relations. He controls reportorial access to troubled actors and warring financiers alike. Latest coup: Engineered Lesley Stahl’s 60 Minutes interview with Patricia Dunn, shifting focus from […]
Call Mike Sitrick
Call Mike Sitrick By Steve OneyJuly, 2006 Fled the scene of an accident? At war with Page Six? Taking on the most powerful man in Hollywood? Addicted to painkillers? Accused of molesting children? Call Mike Sitrick. That’s what Halle Berry, Ron Burke, Roy Disney, Rush Limbaugh, and the Catholic archdiocese did. He plays the media […]
Fire Stopper
Fire Stopper By Cheryl Meyer – The Daily DealJuly 14, 2002 American corporations today are in crisis, with many companies facing a fusillade of charged and public faith in business leaders sinking to its lowest levels since the Great Depression. Enter the fine art of “crisis communications,” in which public relations pros tend to the […]
“Gotcha!” from Forbes
“Gotcha!” By Forbes MagazineNovember 15, 1999 By preempting 20/20 on the Internet, p.r. man Mike Sitrick didn’t just get better spin for his client. He took the war against the media into a new dimension. Read Full Article East COAST 1.800.288.8809 EMAIL SITRICK WEST COAST 1.800.699.1481
